I turn complex technical products into stories buyers understand.

I’m a New York-based product marketer working at the intersection of technology, risk, and regulation. I turn dense technical capabilities into clear positioning, launches, and sales tools.

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Experience

2022 – 2023

Senior Product Marketing Manager, Solidus Labs

I was the first Product Marketing hire at Solidus Labs, which provides digital asset trade surveillance to financial institutions and regulatory agencies. I built the product marketing function from the ground up, including core product messaging, marketing campaigns, and GTM strategy. I developed ICP-targeted collateral including solution overviews, decks, webinars, and whitepapers. Additionally, I trained GTM teams on product value, messaging, personas, and competitive positioning.

2020 – 2022

Product Marketing Manager, Chainalysis

I joined Chainalysis, a leading blockchain analytics firm, at the start of an exciting period of hyper growth. I was the second product marketer on the team and supported all product offerings, investigations, compliance, investments, and the data platform. I translated complex technical products into compelling messaging and enablement materials tailored to specific B2B and B2G audiences. Additionally, I owned the end-to-end development of the company's competitive intelligence program, including battlecards, competitive messaging, and intelligence gathering and processing.

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Education

M.A., Public Policy (Counter-Terrorism & Homeland Security, Cyber Terrorism), Cum Laude · Reichman University
B.S., Global Public Health and Science · New York University